Mint Wireless hires its first CMO

Entrepreneur and co-founder of Spreets, Justus Hammer, joins the Australian mobile payment technologies company as its first chief marketing officer and is one of several key executive appointments

ASX-listed mobile payments company, Mint Wireless (ASX:MNW), has appointed its first chief marketing officer (CMO) in a swathe of executive appointments aimed at escalating the company’s growth in Australia and Europe.

Marketer and entrepreneur, Justus Hammer, joins as CMO from Australian buyer site, Spreets, which he co-founded in 2010 and also worked as CMO of. The group buying site was sold to Yahoo for $40m last year. He is also an investor, advisor and non-executive director to a range of start-ups including VICE Golf, Airtasker and Tempurer.


Justus Hammer

Prior to Spreets, Hammer was responsible for all marketing activities at Getprice, and Goyellow. He joins Mint Wireless alongside new general manager, Bjorn Behrendt, and new chief technology officer, Dr Fred Yip. Mint’s CEO, Alex Teoh, said the trio’s experience will lay the foundation for further growth and expansion in Australia and Europe.

“Fred, Justus and Bjorn bring a collective experience in ecommerce, online retail and working with high-profile companies to Mint Wireless that is invaluable both from a strategic and skills perspective,” he said. “Having established successful careers overseas, they will also be bringing an added dimension of experience on how we can internationalise Mint Wireless as we expand globally.”

Teoh told CMO his company is gearing up for significant growth both locally and internationally, as businesses of all sizes embrace mobile payment technologies.

“A huge part of driving this growth is establishing a formidable team, and this is where Justus’ experience working with high profile e-commerce and online retail companies is key,” he said.

“Justus will play a vital role in expanding Mint Wireless’ brand awareness and products to a broader market, including corporate enterprises and consumers. It’s a real coup to bring someone of Justus’ calibre on-board.”

Mint Wireless was founded in 2006 and provides mobile payment solutions. Its customers include easyJet, Cadbury Schweppes and Amalgamated press control.

Exclusive CMO interviews

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The impact of uniforms on consumer brand preferences

Flight attendant uniforms attract attention. From a primary association with sex appeal during the 1960-70s, to the diverse role they perform today, the flight attendant’s uniform sits front and centre in the advertising imagery of many airlines. However, relatively little is known about the ways in which consumer behaviour is influenced by airline uniforms.

Are data and creativity like chalk and cheese?

The industry is experiencing an explosion in data-led initiatives like programmatic buying, as well as a simultaneous increase in the importance of creativity. A less adventurous marketer might see these trends as chalk and cheese, as two developments which have the power to markedly improve a brand’s bottom line, but which don’t have much room for crossover.

Ashley Madison is a wake-up call for all marketers on data retention

The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.

When you want to get the most ROI, researching about the tools you need will pay off big time. Take for example your marketing and repor...

TapAnalytics

​How to get the best ROI from your martech investment

Read more

We can see how companies are now developing and improving the digital marketing platform they are using and finding ways to add more feat...

TapAnalytics

CMO's top 10 martech stories for the week - 21 January

Read more

Very nice article, Thanks for sharing this necessary information about digital trends. Specially i like prediction no 3 " Marketers embra...

kevin marshall

Predictions: 16 digital marketing trends for 2016

Read more

Mobile has indeed becoming a big player in the marketing industry. It should be utilized by businesses and mobile campaigns should be pro...

TapAnalytics

Report: Mobile-based campaigns and coupons boost consumer brand sentiment

Read more

Very good points, thanks for this article :) I would also add Virtual Reality to the game changers in 2016 (especially after CES2016). I...

Piotr Maksymowicz

Predictions: 16 digital marketing trends for 2016

Read more

Latest Podcast

More podcasts

Sign in