Mint Wireless hires its first CMO

Entrepreneur and co-founder of Spreets, Justus Hammer, joins the Australian mobile payment technologies company as its first chief marketing officer and is one of several key executive appointments

ASX-listed mobile payments company, Mint Wireless (ASX:MNW), has appointed its first chief marketing officer (CMO) in a swathe of executive appointments aimed at escalating the company’s growth in Australia and Europe.

Marketer and entrepreneur, Justus Hammer, joins as CMO from Australian buyer site, Spreets, which he co-founded in 2010 and also worked as CMO of. The group buying site was sold to Yahoo for $40m last year. He is also an investor, advisor and non-executive director to a range of start-ups including VICE Golf, Airtasker and Tempurer.


Justus Hammer

Prior to Spreets, Hammer was responsible for all marketing activities at Getprice, and Goyellow. He joins Mint Wireless alongside new general manager, Bjorn Behrendt, and new chief technology officer, Dr Fred Yip. Mint’s CEO, Alex Teoh, said the trio’s experience will lay the foundation for further growth and expansion in Australia and Europe.

“Fred, Justus and Bjorn bring a collective experience in ecommerce, online retail and working with high-profile companies to Mint Wireless that is invaluable both from a strategic and skills perspective,” he said. “Having established successful careers overseas, they will also be bringing an added dimension of experience on how we can internationalise Mint Wireless as we expand globally.”

Teoh told CMO his company is gearing up for significant growth both locally and internationally, as businesses of all sizes embrace mobile payment technologies.

“A huge part of driving this growth is establishing a formidable team, and this is where Justus’ experience working with high profile e-commerce and online retail companies is key,” he said.

“Justus will play a vital role in expanding Mint Wireless’ brand awareness and products to a broader market, including corporate enterprises and consumers. It’s a real coup to bring someone of Justus’ calibre on-board.”

Mint Wireless was founded in 2006 and provides mobile payment solutions. Its customers include easyJet, Cadbury Schweppes and Amalgamated press control.

Exclusive CMO interviews

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.

Supporting Association

How about the role that data plays in creating brands? :-) would be a great follow up article!

James Corby

Brand creation: It’s just a name…or is it?

Read more

Great study. Here's my prediction - marketing departments to become more like an agency structure and do more in-house. They currently ha...

Anne Miles

Report: Marketing teams must be restructured

Read more

Great Read! If you want to learn more about Dial Up Awareness, Engagement and Conversions please join @aismedia on March 4th for part 3 o...

Sarah

APAC marketers flag mobile first as key differentiator: Adobe report

Read more

Jean-Luc,Nice post - quite thought provoking. You mention managing the tension between the objectives of the corporation and the wants o...

Simon Arden

Customer centricity or eccentricity? - Customer and marketing relations - CMO Australia

Read more

Cross-platform App Development - If you want to push your business growth with the mobile app that runs in all the mobile platforms then ...

Mobileapptelligence

Cross-platform approach boosts audience interest for ANZ

Read more

Sign in