Gartner: Humans and machines evolve to drive corporate IT together

Gartner's latest Hype Cycle focuses on smart machines, cognitive computing and the Internet of Things

The evolving relationship between humans and machines will dominate the path to emerging technologies, says anlayst Gartner.

For its "Hype Cycle for Emerging Technologies 2013" report Gartner has focused on areas such as smart machines, cognitive computing and the Internet of Things.

The report covers over 2,000 different technologies grouped into 98 areas, but the relationship between humans and machines provides a focus for Gartner's predictions.

Gartner analyst Jackie Fenn said: "We are encouraging enterprises to look beyond the narrow perspective that only sees a future in which machines and computers replace humans. By observing how emerging technologies are being used by early adopters, there are actually three main trends at work."

Fenn said these were augmenting humans with technology, like an employee with a wearable computing device [such as Google Glass]; machines replacing humans, like a cognitive virtual assistant acting as an automated customer representative; and humans and machines working alongside each other, for example a mobile robot working with a warehouse employee to move boxes.

Gartner analyst Hung LeHong said: "Organisations of the future will use a combination of these three trends to improve productivity, transform citizen and customer experience, and to seek competitive advantage."

LeHong added: "Machines are becoming better at understanding humans and the environment, for example, recognising the emotion in a person's voice; and humans are becoming better at understanding machines through the Internet of Things concept. At the same time, machines and humans are getting smarter by working together."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Three killer strategies for data-driven audience targeting

Audience targeting is becoming an increasingly sophisticated art through data. Here, we look at three ways you can drive better engagement through different types of data assets and sources.

Michael Bird

CEO, Social Garden

Artificial intelligence, machine learning and the science of customer engagement

There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and data analyst.

Andrew is right, the cloud shift has had huge effects on e-commerce in general. Now we are seeing more and more cloud based companies wor...

Emily Jones

Xero CMO reveals why enterprise must automate to achieve greatness

Read more

Yes. But on this issue there seems to be concensus between the fringe and the majority. Here is the industry peak body singing from the...

Paul Smith

CMO interview: Marketing the wool off a sheep’s back

Read more

Social media has become common ground where brands and customers meet and greet and due to its increasing popularity users becomes demand...

Alex Martin

Marketers struggle to provide an enriching and engaging experience

Read more

is this a joke?

andre veerhuis

Ticketek: Modern marketing strategy is about treating people as people

Read more

can you provide Top 10 public relations agencies in Australia

Ethan437

6 ways marketers are using technology in content marketing

Read more

Latest Podcast

More podcasts

Sign in