Private social network Path opens up its API to 13 new partners

Newly signed-on developers include Viddy, Over and WordPress

Path, the social network designed to better connect people who are already well-acquainted, is opening up its API to 13 outside developers to give its users more ways to share content.

The new partners were announced Monday as part of an expansion of the company's API (application programming interface). The changes, which were laid out in a blog post, are aimed at making it easier for Path's users to publish a wider range of content such as personal exercising data, photos and videos, and blog posts.

The list of developers includes Strava Cycling, which provides a running and cycling GPS tracker and performance analytics; Viddy, for mobile video; Over, which adds text to photos; and the blogging site WordPress. Path seemed to have its more pious users in mind too -- Holy Bible, which describes itself as the site dedicated to God's word, was also included.

The integrations constitute a considerable expansion of the Path API, increasing the number of enlisted partners from two to 15.

The companies were hand-selected by Path based on what the social network saw its users were already sharing through screenshots, said Matt Van Horn, Path's vice president of business development, in an email. "With the API we're making it easier for people to share these things in a way that fits in our interface design and within our quality guidelines," he said.

Path first announced its API program last year by partnering with Nike to let users share their daily workouts. Path already lets its users post content in the form of photos, videos, thoughts and music, but with Monday's expansion, "users can personalize their Path even more," the company said.

Path positions itself as a more "intimate" social network compared to Facebook or Twitter, partly because users are limited to having only 150 friends on the service. The company's goal is for users to develop a high-quality network to connect more deeply and share personal moments with their closest friends and family, according to its website.

The company has seen some strong growth since it launched in 2010. In April Path announced via tweet that it had 10 million registered users, up from a reported 2 million in the previous year.

Path is still small though compared to Facebook, which has more than 1 billion users, and Twitter, which has roughly 200 million.

Path seems intent on enlisting more outside partners in the future. "Moving forward, we will continue to work with developers with whom we share values," the company said Monday.

Users will be able to start sharing to Path from some of the new partner sites starting Monday, with the rest of the integrations becoming active in the coming weeks, Path said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in