We know full well the business we’re in as marketers is really the business of choice. But recent discoveries from behavioural science are leading to a psychological revolution that challenges many of the accepted models of how communication, creativity and advertising influence a consumer’s preferences.
The CSIRO has created a new research department that will focus on computational and information sciences.
Dr Bronwyn Harch will lead the CSIRO Computational Informatics (CCI) division, which will work with the CSIRO’s National Research Flagship program.
Research areas of the division will be data-driven and include autonomous robotics, next generation data analytics and systems modelling.
“The proliferation of smart devices and increasing access to next generation broadband has caused an explosion in the volume, velocity and variety of data and information,” Harch said.
“[It] is clear the amount of data we produce will continue to grow at an exponential rate.”
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