Twitter introduces 'in-tweet' abuse button after complaints

UK police are investigating eight allegations of abuse made via Twitter

Twitter has revised its guidelines around abusive behavior following bomb and rape threats made against several prominent female users of the service in the U.K.

"We want people to feel safe on Twitter, and we want the Twitter Rules to send a clear message to anyone who thought that such behavior was, or could ever be, acceptable," wrote Del Harvey, Twitter senior director for trust and safety, and U.K. General Manager Tony Wang, in a blog post on Saturday.

The company is also modifying its interface to make reporting threats and abuse easier. Although users could report abusive behavior before, Twitter is streamlining that procedure by creating a button within tweets that allows people to file a direct report, the officials wrote.

Users have been referred to Twitter's Help Center. The button has been introduced in the latest version of Twitter's iOS application and on its mobile site. Next month, the button will appear on its Android application and on Twitter.com, they wrote.

The BBC reported on Sunday that police were investigating eight bomb and rape-related threats made over the social networking service.

On Saturday, Wang wrote "I personally apologize to the women who have experienced abuse on Twitter and for what they have gone through."

"The abuse they've received is simply not acceptable. It's not acceptable in the real world, and it's not acceptable on Twitter," he continued in another tweet.

Twitter also plans to add more staff to its teams that handle abuse reports and is "exploring new ways of using technology to improve everyone's experience on Twitter," Harvey and Wang wrote.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in