Facebook posts coming to the wider Web

Facebook is allowing other websites to start embedding its posts on their sites

Facebook users will be able to "like" embedded posts on other websites
Facebook users will be able to "like" embedded posts on other websites
  • Facebook users will be able to "like" embedded posts on other websites
  • Facebook users will be able to "like" embedded posts on other websites
View all images

Get ready for a whole lot more Facebook content to start appearing around the Web. The social network kicked off a new program Wednesday that lets websites embed public Facebook posts on their own Web pages.

It's limited to a handful of news sites to begin with -- CNN, The Huffington Post, Bleacher Report, People and Mashable -- but soon any website will be able to embed Facebook posts on their sites, Facebook said.

If Serena Williams announced on her Facebook page that she was retiring from tennis, for example, CNN could embed the post in a news story on its site. The posts can include pictures, video, hashtags and other content.

The move is likely to make Facebook even more visible around the Web and could also increase people's engagement with the site. Clicking a hashtag on an embedded post will take people to related content on Facebook.

Only public posts can be embedded. If a user decides later to delete a post or make it private, a message will appear on the site that embedded the post saying it's no longer public.

"Embedding posts will let people using your web site see the same rich information that is shown on Facebook.com, and they will enable people to follow or like content authors or Pages directly from the embed," Facebook said in a post to developers.

Embedding posts should be relatively easy. Hovering over the audience selector on a post (the globe icon) shows whether it's public. If it is, an "embed post" option appears in a drop-down menu. A dialogue appears with a line of code to embed in the website.

Facebook said it will give other sites the ability to embed its posts "soon," though it wasn't more specific. Other social networks, like Twitter and Facebook's Instagram service, already allow their content to be embedded on other sites.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...


CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Latest Podcast

More podcasts

Sign in