Yahoo buys Chinese startup Ztelic to boost R&D

It's the company's 19th acquisition since Marissa Mayer became CEO last July

Yahoo has made yet another acquisition, this time picking up Beijing-based data analysis startup Ztelic to boost its research and development efforts in China.

The deal, announced Thursday, is Yahoo's second acquisition in two days and its 19th since former Google executive Marissa Mayer was made CEO of Yahoo a year ago this week.

Ztelic developed a software product for analyzing and monitoring activity on social networks. Yahoo said it bought the company for the engineering talent, which has been the motivation for a few of its recent buys.

"As part of our investment in our R&D efforts, we're bringing on a talented team of eight developers and engineers from Ztelic," Yahoo said in a statement via email.

Ztelic was founded by Hao Zheng, who formerly was chief architect at Yahoo's R&D labs in China and who also worked at one time for games developer Zynga in Asia, according to his LinkedIn profile.

He's now returning to Yahoo, where he'll play a "critical leadership role" at its R&D center in Beijing, Yahoo said. Terms of the acquisition weren't disclosed.

It's been a busy week for Yahoo. On Monday it reported its quarterly earnings, which showed a jump in profit but declining revenue. Two days later, it said it had bought Admovate, which makes technology to improve ad targeting on smartphones.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Brand management starts with management

As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.

Dan Ratner

managing director, Uberbrand

Disrupting marketing as we know it

Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume information and products.

Jean-Luc Ambrosi

Author, marketer

Should your disclaimer become your headline?

To avoid misleading customers, or simply through fear of legal backlash, advertising has evolved to hide the potential shortcomings of an offer in its disclaimer.

Sam Tatam

Head of behavioural science, OgilvyChange Australia

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Very very good piece- very novel and innovative and very possibly- effective - way to look at one's communication headlines!

Patrick Dsouza

Should your disclaimer become your headline? - Brand science - CMO Australia

Read more

Excellent post Rob, Mobile app users are growing day by day. Everyday lots of apps are launched in the market but not every app retains t...

Marcus Miller

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

very informative blog. I really like the information given in this blog.http://gng.com.au/

Gajanand Choudhary

The evolving role of the CMO - The CMO view - CMO Australia

Read more

It is true That’s the new read following up Deloitte Digital's Digital disruption - Short Fuse, blowup analysis series, that appearance t...

miller645645@mail.ru

Digital disruption about to impact health, education sectors

Read more

Latest Podcast

More podcasts

Sign in