Australian organisations investing in big data analytics for business outcomes

New IDC research finds Australian companies are investing in big data analytics to deliver on line of business outcomes, and efforts are being led by the c-suite

More Australian organisations are investing in big data analytics to deliver on line of business (LOB) outcomes, according to the results of an IDC survey.

The survey found 80 per cent of 300 organisations either deployed or plan to launch big data analytics in the next 12 months, with a third citing analytics as essential or critical to their business.

According to IDC Australia and New Zealand head of software research and big data, Shayum Rahim, the survey results show Australian organisations are at different levels of maturity when it comes to big data projects. For example, some are in discovery stage while others are using advanced analytics to drive decision making.

Big data jumps to the cloud Why creativity wins over big data

“We spoke to senior IT executives who acknowledged a shift in focus from IT priorities to LOB requirements when it came to big data initiatives,” he said.

The take-up presented by IDC’s results echos that reported in Fifth Quadrant’s recent Big data or big hype? research, which claimed three quarters of organisations are using analytics in their businesses today. However, Half of Aussie organisations fail in their big data quest, with just one in eight rating their big data projects as successful.

Rahim added the entire c-suite wants to deliver line of business (LOB) outcomes.

“We spoke to senior IT executives who acknowledged a shift in focus from IT priorities to LOB requirements when it came to big data initiatives,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Comments

Comments are now closed.

Supporting Association

App Discovery is a huge problem. Here is a 101 Guide to help solve it! https://www.linkedin.com/today/post/article/20140712034258-264557...

Robert Haastrup-Timmi

Mobile marketing strategy: To app or not to app?

Read more

Thanks Chris for your feedback - I suspect that your view is one of business services, not just marketing, as was our original propositio...

Nadia Cameron

Mobile marketing strategy: To app or not to app?

Read more

This is an interesting article, but in my mind there's actually 3 kinds of apps not two: 1. Marketing, Campaign or Activation Resul...

Chris Inch

Mobile marketing strategy: To app or not to app?

Read more

For both apps, drivers and non-drivers, we measure both registration and usage. For online or mobile leads, our call centre checks the so...

Jörg Dietzel

Why Audi of Korea is spending a quarter of its marketing budget on mobile

Read more

Great article!

Senor Belvitos

BelVita Australian brand chief: Marketers need an entrepreneurial mindset

Read more

Sign in