Report: Google at work on Android gaming console

Beating Apple to the punch could be a motivating factor, a WSJ report said

Google reportedly is developing a gaming console powered by its Android mobile operating system in an effort to widen the software's reach beyond smartphones and tablets and stay ahead of its competitors.

The company's plans also include developing an Android-powered wristwatch and a new version of the company's Android-based Nexus Q media-playing device, according to a Wall Street Journal report on Thursday that quoted unnamed sources. The Nexus Q was unveiled last year but never released to the public.

The goal is for Google to design and market the devices itself and release at least one of them this fall, the report said.

Google sees a potential competitor for these products in Apple, which may be launching a similar gaming or watch device in the future, the report said. It might be reacting to reports that Apple is planning its own video game console as part of its next Apple TV product release, the Journal said.

Google could not immediately be reached for comment on the report.

Android, which launched in 2008, is currently the most popular mobile operating system in the world. The OS is already the number-one computing platform on new devices, according to the research firm Gartner, having shipped on just over half a billion devices in 2012 worldwide, versus 559 million for Apple and Windows combined.

Android is expected to ship on 867 million devices this year, Gartner predicts.

In its Play Store, Google offers a range of gaming titles developed by third parties, such as "Minecraft," "Monopoly" and "Madden NFL." Branching out into consoles, however, might give the company access to a market of more serious gamers.

Meanwhile, in recent months rumours have exploded around Apple's purported plans to build a smartwatch that might interact with functions performed on people's smartphones.

Rumors have also swirled recently around Google's plans to open up brick-and-mortar retail stores as it moves further into the hardware space with products such as its Chromebooks and Nexus tablets.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Against Net Promoter: A new way of interpreting the customer data deluge

One thing that frustrates marketers is the sloppy use of digital research.

Jason Juma-Ross

lead partner, PwC Digital Intelligence

How to better value your data

As digital marketing techniques matured over the last few years, the momentum to collect and utilise data has rapidly gathered pace.

Mark Cameron

CEO, Working Three

5 essentials for leading digital transformation

While each business will have a unique digital transformation agenda, there are five essentials every CMO can pick up and excel at to ensure a smooth transformation.

Jacki James

strategic planner, Zuni

Immersive technology will be the way of the future once technology allows you to immerse yourself into different situations such as games...

shane redmond

Microsoft's retail store a step forward in building immersive lifestyle experience, says brand expert

Read more

You have your wish Valentina! We caught up with the MCG to get an update on the trials and what the next steps are for the venue. http://...

nadiacameron

Melbourne Cricket Ground to give away pies during Beacon trial

Read more

You think people are annoyed with marketing messages now? Wait til they start getting them on their pill bottles. That's not "engagement...

Len Diamoond

Marketo CEO: Mass media is dead; embrace engagement marketing

Read more

I'd love to hear an update on how this trial went and any stats that are being released. Have looked around and doesn't appear to be anyt...

Valentina Borbone

Melbourne Cricket Ground to give away pies during Beacon trial

Read more

Thanks

Veri kurtarma

How data is driving the customers of a lifetime for BaubleBar

Read more

Sign in