iPad users are late-night browsers, landscape lovers and email fans

Data analysis finds that iPad users prefer to use their tablet in the evening, during the first half of the week and in landscape mode

A new data analysis has found that iPad users prefer to use their tablet in landscape mode, and tend to use their device most during the first half of the week, late in the evening.

The data, collected from the 127 million users served by Onswipe's media publishing platform over the last two years, suggests that 59.8 per cent of iPad users choose landscape mode over portrait mode.

It also shows that both tablet and iPhone owners use their devices most in the evenings, with traffic growing throughout the day and peaking at 10pm. Interestingly, traffic recorded from tablets and iPhones is heavier on Monday, Tuesday and Wednesday.

iPads account for 223 per cent more web page views per visit than iPhone owners, according to Onswipe's data, and users of the tablet prefer to share via email rather than social media. On an iPad, more than half (54.8 per cent) of sharing is done via email, compared with 28.9 per cent on Facebook, 13.3 per cent on Twitter and 3 per cent on Pinterest.

Additionally, the report shows that the iPad remains dominant in the tablet market, with 94.1 per cent of Onswipe's traffic coming from the Apple device. Amazon's Kindle Fire accounted for 4.1 per cent of the data recorded, while Android tablets represent just 1.8 per cent.

[Via AppleInsider]

See also:

iPhone vs Android: Why the Apple iPhone beats Google Android

iPhone 6 must be bigger than iPhone 5, or Apple is doomed

Which? magazine brands iPhone 5 'slowest smartphone'

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Comments

Comments are now closed.

Supporting Association

hi Ramone, enlighten us on your choice of telco?

Max

Vodafone says no thanks to customer rewards programs

Read more

um, well,it is refreshing to read the CEO of Vodafail telling a truth for once . But personally , any idiot out there that would want to...

Ramone

Vodafone says no thanks to customer rewards programs

Read more

App Discovery is a huge problem. Here is a 101 Guide to help solve it! https://www.linkedin.com/today/post/article/20140712034258-264557...

Robert Haastrup-Timmi

Mobile marketing strategy: To app or not to app?

Read more

Thanks Chris for your feedback - I suspect that your view is one of business services, not just marketing, as was our original propositio...

Nadia Cameron

Mobile marketing strategy: To app or not to app?

Read more

This is an interesting article, but in my mind there's actually 3 kinds of apps not two: 1. Marketing, Campaign or Activation Resul...

Chris Inch

Mobile marketing strategy: To app or not to app?

Read more

Sign in