iPad users are late-night browsers, landscape lovers and email fans

Data analysis finds that iPad users prefer to use their tablet in the evening, during the first half of the week and in landscape mode

A new data analysis has found that iPad users prefer to use their tablet in landscape mode, and tend to use their device most during the first half of the week, late in the evening.

The data, collected from the 127 million users served by Onswipe's media publishing platform over the last two years, suggests that 59.8 per cent of iPad users choose landscape mode over portrait mode.

It also shows that both tablet and iPhone owners use their devices most in the evenings, with traffic growing throughout the day and peaking at 10pm. Interestingly, traffic recorded from tablets and iPhones is heavier on Monday, Tuesday and Wednesday.

iPads account for 223 per cent more web page views per visit than iPhone owners, according to Onswipe's data, and users of the tablet prefer to share via email rather than social media. On an iPad, more than half (54.8 per cent) of sharing is done via email, compared with 28.9 per cent on Facebook, 13.3 per cent on Twitter and 3 per cent on Pinterest.

Additionally, the report shows that the iPad remains dominant in the tablet market, with 94.1 per cent of Onswipe's traffic coming from the Apple device. Amazon's Kindle Fire accounted for 4.1 per cent of the data recorded, while Android tablets represent just 1.8 per cent.

[Via AppleInsider]

See also:

iPhone vs Android: Why the Apple iPhone beats Google Android

iPhone 6 must be bigger than iPhone 5, or Apple is doomed

Which? magazine brands iPhone 5 'slowest smartphone'

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.

Supporting Association

When the incentives are broken, the results will eventually face the same fate. Eagerness to close sales at the expense of customer quali...

Babar Khan

Mediacom revelations shine light on industry at breaking point

Read more

Retail Payments—The Reality ... http://bit.ly/1nSA1Zl

Philip Cohen

Amazon ditches Wallet mobile payment service

Read more

Great article! Why the trial underachieved is quite understandable. Even marketers who are well aware about proximity marketing and how i...

Neha Mallik

Arts Centre Melbourne iBeacon trial disappoints

Read more

Great to know that more companies are opting for live chat as a way of offering better customer service.However, I think that nowadays th...

Piper FitzG

Mizuho Bank aims for personalising digital customer service through live chat

Read more

I like the promise of AI driving big data pulses and crunching them into meaningful data for consumption across departments. This is movi...

Hitesh Parekh

Why artificial intelligence is set to automate marketing

Read more

Sign in