iPad users are late-night browsers, landscape lovers and email fans

Data analysis finds that iPad users prefer to use their tablet in the evening, during the first half of the week and in landscape mode

A new data analysis has found that iPad users prefer to use their tablet in landscape mode, and tend to use their device most during the first half of the week, late in the evening.

The data, collected from the 127 million users served by Onswipe's media publishing platform over the last two years, suggests that 59.8 per cent of iPad users choose landscape mode over portrait mode.

It also shows that both tablet and iPhone owners use their devices most in the evenings, with traffic growing throughout the day and peaking at 10pm. Interestingly, traffic recorded from tablets and iPhones is heavier on Monday, Tuesday and Wednesday.

iPads account for 223 per cent more web page views per visit than iPhone owners, according to Onswipe's data, and users of the tablet prefer to share via email rather than social media. On an iPad, more than half (54.8 per cent) of sharing is done via email, compared with 28.9 per cent on Facebook, 13.3 per cent on Twitter and 3 per cent on Pinterest.

Additionally, the report shows that the iPad remains dominant in the tablet market, with 94.1 per cent of Onswipe's traffic coming from the Apple device. Amazon's Kindle Fire accounted for 4.1 per cent of the data recorded, while Android tablets represent just 1.8 per cent.

[Via AppleInsider]

See also:

iPhone vs Android: Why the Apple iPhone beats Google Android

iPhone 6 must be bigger than iPhone 5, or Apple is doomed

Which? magazine brands iPhone 5 'slowest smartphone'

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in