ING Direct unveils new mobile banking app

Bank reported a 280 per cent increase in mobile interactions with customers last year

Online bank ING Direct has updated its mobile banking capabilities with a new app that lets users view their balances across all accounts before logging in, and transfer money to anyone in Australia with email or SMS notifications.

The new ING Mobile Banking app, developed by local tech firm Oakton, Deloitte Digital and ING, was created by rebuilding a native mobile banking application and the related backend services. The goal of the rebuild was to improve app usability, security and performance based on customer feedback, according to ING.

ING Direct is a branch-less bank that relies heavily on its customers accessing their accounts over the web, often using mobile devices. In 2012, the bank reported a 280 per cent increase in mobile interactions with its customers.

“The consistent trend in web visits has been around 15 per cent year-on-year but this spike in mobile interactions is significant and proof of the ever-growing customer demand and comfort to be able to ‘do’ while on the go,” said Lisa Claes, executive director, distribution at ING Direct.

“For a bank where 95 per cent of customer transactions occur online, and 39 per cent of those are via mobile and increasing, this is absolutely the next step.”

According to Claes, customers were invited to test the app throughout the design and development phase “as we saw the customer experience as the most critical piece to the success of the new app”.

Oakton claimed the security and authenticated model developed for the app was unique. The integrator used the Microsoft Windows Identity Framework for authentication with a claims-based architecture that establishes “trust” for other services.

“The benefits of the new architecture were not only increased performance but also delivered cost effectiveness for ongoing maintenance through the use of a centralised authentication model,” said Oakton CEO, Neil Wilson.

The new app is available for iPhone or iPad through the Apple store for iOS and for Android devices at Google Play.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketing skills in a virtual world

It wasn’t so long ago that CMOs and marketers came to realise they were under-resourced in managing their rapidly expanding digital activities. In fact, many marketing departments are still today far from optimal resourcing levels, if not noticeably below.

Making Korean brands sexy

If you told someone in the 1980s that South Korean brands would one day supersede many Western and Japanese competitors for innovation, brand management and profitability, they would have declared you insane. But that is exactly what has happened.

Why good leadership starts with leading yourself

Many people first taste leadership when they receive a promotion and find themselves ‘leading’ a team. Over time, the team, and the leader’s responsibility, grows. But do they become better leaders?

Anthony Howard

Executive mentor and founder, The Confidere Group

Good to see more people finally saying this... shame it has taken businesses so long to realise what was glaringly obvious to any web pro...

David Turner

NAB CMO: Customer experience economy requires a rethink of corporate culture

Read more

WOW now this is interesting... nice to see culture been the face of an organisation. Some great thought leaders in this group, but clear...

Andrew Lamrock

Westpac, NAB, RedBalloon debate ingredients of digital transformation

Read more

Smartmobile phones have changed the human life greatly. Nowadays, more and morecompanies are providing best solution for smart mobile pho...

alva christi

In Pictures: 16 great iPhone app battles - Slideshow - CMO Australia

Read more

Interesting to see a big brand like Adobe getting involved in this space when interactive video tools already exist. Interlude's Treehous...

Nedd

Adobe's new interactive shoppable video experience

Read more

Both the elegance and the risk of misuse of NPS lay in its simplicity of collecting the "score". This is why, whilst individual companies...

Pete Nicholls

Against Net Promoter: A new way of interpreting the customer data deluge

Read more

Latest Podcast

More podcasts

Sign in