A Facebook Reader could prove a mobile boon

If reports of new Facebook news aggregator are correct, new app could keep mobile users busy

Facebook is where many people go to get news about their friends' latest parties and vacations. Now, if reports are accurate, Facebook may soon be where smartphone and tablet users can get the latest news from around the world.

Industry analysts say that adding a Facebook brand of news reports could be a great move for a social network looking to beef up its mobile offerings.

"It's a good idea. Hearing about how drunk your friends got last weekend gets old," said Ezra Gottheil, an analyst with Technology Business Research. "They could show you news stories and tell you what stories your friends are reading."

Facebook is working on a news aggregator service, dubbed Reader, that brings together news stories from different outlets and enables users to swipe through to quickly scan articles, according to a report this week in the Wall Street Journal. The service will be offered as an app for smartphones and tablets, according to the report.

A Facebook spokeswoman declined to comment on Reader.

The reported Facebook plan comes amid a flurry of news reader activity since this spring Google announced this spring that it was pulling the plug on its flagging Reader Web app and service.

Feedly, for one, quickly stepped up and said it would offer a paid reader service this year, while AOL Monday launched a rival product.

"It is amazing how many companies filled the empty space left by Google," said Gottheil.

"There are rumors about about a pure reader, without social network input. That doesn't make sense for Facebook. Take advantage of friends' feeds and work that into it," he suggested.

Zeus Kerravala, an analyst with ZK Research, said it would be perfectly natural for Facebook to aggregate news sources.

"Facebook already is doing this in a way," Kerravala said. "There's generally a lot of news in user feeds but it's often from following news sites or from their friends reposting pieces. I think they have a big enough audience that it would be a successful product."

He also said it's a good move for a company intent on pulling in more mobile users and figuring out how to make lots of money off of them.

"People use their mobile devices to kill dead moments in the day, like waiting for a cab or riding on a bus," Kerravala said. "News can be consumed in small bites. That is right up Facebook's alley."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in