Gartner's digital marketing transit map

Analyst firm devices a new infographic to try and help marketers understand the complex digital marketing landscape

The analyst team at Gartner has compiled a new infographic based on a metro map to visualise the current digital marketing landscape for marketers.

According to the firm, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors in order to successfully navigate this complex territory.

The Gartner Digital Marketing Transit Map, which we’ve included below, shows the relationships among business functions, application services and solution providers. Gartner said it hoped marketers can use the information presented here to create a digital marketing solutions strategy, improve operations and plan initiatives.

Click here for a high resolution version.

According to Gartner, Neighbourhoods represent functional regions that can be thought of as practice areas within an organisation. The tracks connect these and should be considered as application services that share common objectives and information. Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions, while intersections represent transfer points where solutions may serve more than one business area.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in