Aussie organisations rate social collaboration platforms as top IT investment: Report

New survey from Avanade and Vanson Bourne finds Australian organisations will allocate 11 per cent of IT budgets to social networking in the next year

Australian organisations are increasingly turning to social networking for collaboration and plan to allocate 11 per cent of IT budgets to social networking in the next year, a new report has found.

The The State of Enterprise Social Collaborationsurvey, which was sponsored by Microsoft services partner, Avanade and conducted by market research firm, Vanson Bourne, canvassed 1000 c-level executives of businesses with over 1000 staff, along with 4000 end users in organisations with more than 500 employees across 22 countries. The results included responses from 90 c-level Australian executives and 250 local end users.

Avanade and Vanson Bourne found 74 per cent of decision-makers and 58 per cent of users are currently using social networking technologies at work, with a major preference for consumer-oriented platforms over enterprise-grade solutions. Seventy-six per cent are using Facebook for collaboration – twice the number using Microsoft SharePoint (40 per cent), the next most popular platform. IBM’s Open Connections meanwhile is used by 15 per cent of respondents, and Salesforce Chatter by the same number.

Both business leaders and their employees reported positive outcomes off the back of social collaboration technologies, and 60 per cent say their jobs are more enjoyable as a result. Just over half also claimed these technologies made them feel more productive, and 54 per cent believed they could get work done faster using social platforms. Seventy-eight per cent of those using social collaboration want to use more of them in future.

In addition, 31 per cent of respondents rated collaboration as one of the top IT focus areas for their organisation.

Of the 26 per cent not using social media technologies today, top barrier included lack of training, inadequate IT resources and a lack of support from senior management.

“In today’s global work environment, collaboration tools are becoming a key aspect of day-to-day interactions in the workplace and the consumerisation of IT has only driven this trend further,”Avanade country manager, Jeyan Jeevaratnam, commented.

“It is critical that businesses recognise the importance of incorporating social technology tools that align with both the goals of the business and the needs of the end users and that they provide training and policies to support adoption throughout the workplace.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketing skills in a virtual world

It wasn’t so long ago that CMOs and marketers came to realise they were under-resourced in managing their rapidly expanding digital activities. In fact, many marketing departments are still today far from optimal resourcing levels, if not noticeably below.

Making Korean brands sexy

If you told someone in the 1980s that South Korean brands would one day supersede many Western and Japanese competitors for innovation, brand management and profitability, they would have declared you insane. But that is exactly what has happened.

Why good leadership starts with leading yourself

Many people first taste leadership when they receive a promotion and find themselves ‘leading’ a team. Over time, the team, and the leader’s responsibility, grows. But do they become better leaders?

Anthony Howard

Executive mentor and founder, The Confidere Group

WOW now this is interesting... nice to see culture been the face of an organisation. Some great thought leaders in this group, but clear...

Andrew Lamrock

Westpac, NAB, RedBalloon debate ingredients of digital transformation

Read more

Smartmobile phones have changed the human life greatly. Nowadays, more and morecompanies are providing best solution for smart mobile pho...

alva christi

In Pictures: 16 great iPhone app battles - Slideshow - CMO Australia

Read more

Interesting to see a big brand like Adobe getting involved in this space when interactive video tools already exist. Interlude's Treehous...

Nedd

Adobe's new interactive shoppable video experience

Read more

Both the elegance and the risk of misuse of NPS lay in its simplicity of collecting the "score". This is why, whilst individual companies...

Pete Nicholls

Against Net Promoter: A new way of interpreting the customer data deluge

Read more

iinet have gone from one on the best customer service providers to as they have grown just another frustrating Telco. As a customer of o...

Disillusioned

How voice analytics helps iiNet hear customer problems on its network

Read more

Latest Podcast

More podcasts

Sign in