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Booths, the 160 year-old UK supermarket chain, is doing away with till receipts and is instead allowing customers to store them in a "personal cloud".
Booths is using the eReceipts technology provided by Paperless Receipts. The software enables retailers to generate electronic receipts that are sent direct to a customer's cloud-based account.
Shoppers throughout Booths 29 stores will "also be served unique and relevant content", said Booths, using the eReceipts technology that builds detailed data profiles.
The technology is being launched this week as part of the new Booths Card, which will allow customers to access eReceipts via the Booth's website and mobile app, as well as enabling them to analyse their spend according to specific categories. The Booths Card will also offer a "host of other exclusive benefits to customers".
To ensure a smooth transition customers will be able to receive both paper and electronic receipts for "a limited time" while they become accustomed to the software. The ultimate aim is to phase out paper receipts, which will save in the region of 100,000 till rolls each year, says Booths.
Chris Dee, chief operating officer at Booths, said: "We see eReceipts as the future. It's important for our customers to be able to track where their money is spent and this service will allow customers to shop more smartly."
Paperless Receipts CEO Andrew Carroll said: "For a retailer with a turnover in excess of £270 million to adopt the eReceipts platform is a huge vote of confidence in our technology. Our platform would work for any of the ten largest retailers in the UK."
Paperless Receipts says rival systems use email as their distribution service, cluttering up their customers inbox into the bargain. The software sits in the background and is designed not to increase checkout time or affect the performance of till systems.
The data is said to be stored in a secure cloud platform, which is powered by Rackspace and backed up by Amazon Web Services.