Vodafone in hot water with the ACMA

The ACMA said it is the first time a formal warning has been issued for an advertising breach

The Australian Communications and Media Authority (ACMA) has issued a formal warning to Vodafone for breaching the Telecommunications Consumer Protection (TCP) code.

The warning relates to Vodafone failing to prominently display standard charges for a mobile phone in a Herald Sun advertisement which ran 18 April this year.

Report: More than 10,000 sign up for Vodafone class action, says litigation fund

While Vodafone displayed the charges on its advertising, the ACMA found it was not displayed prominently, as is required under the TCP code.

“The ACMA expects industry to prominently display key information when advertising their telecommunications offers to assist consumers in their purchasing decisions,” Chris Chapman, the ACMA’s chairman, said in a statement.

“While the ACMA is pleased that Vodafone acted to rectify subsequent advertisements, mistakes like this really shouldn’t happen.”

A spokesperson from Vodafone attributed the mistake to a “last-minute” error.

“Regrettably, this was a human error due to a last-minute change in creative that slipped through the internal systems we have in place. We picked up the error almost immediately so the print advertisement only ran for one day,” the spokesperson said.

“We’re taking this warning seriously, as we do all of our obligations under the TCP Code.”

The ACMA said it is the first time a formal warning has been issued for an advertising breach. It is the seventh warning the ACMA has issued since the TCP code came in effect in September 2012.

Southern Cross Telco also found itself in trouble recently for contravening the TCP code, with the ACMA issuing a warning to the telco for emailing invoices to more than 1000 consumers who weren’t the account holder.

Follow Stephanie McDonald on Twitter: @stephmcdonald0

Follow Computerworld Australia on Twitter: @ComputerworldAU

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in