Salmat and Teradata partner up to Influence omni-channel marketing

New cloud-based platform aims to offer marketers the tools to manage and integrate digital and traditional activities and monitor in real-time

Campaign management company, Salmat, has partnered with Teradata Applications to deliver a new cloud-based, omni-channel marketing management platform in Australia.

The Influence platform is locally hosted and combines Salmat’s campaign management and customer service tools with Teradata’s Integrated Marketing Management (IMM) software.

According to Salmat, the solution offer a single point of view on how customers are responding to marketing activities by looking at their behaviours and actions through all manner of interactions including call centre conversations, how customer navigate through the website, and which links they click on via Facebook.

These can then be used to respond to customer actions in real-time as well as modify campaigns and messages. Teradata’s IMM platform allows integrated management of multiple channels. Influence’s features include a digital asset management library, campaign management tools, reporting on engagement scores and conversion rates, and a resource management and workflow system.

Salmat consumer marketing solutions CEO, Peter Anson, said its new platform aims to help marketers communicate consistently with consumers via both digital and traditional channels by offering an integrated solution. He also claimed the new offering was in response to the explosion in data sets and channels now being utilised by marketers.

“Influence not only monitors data from digital services, but combines it with insights from traditional mediums such as direct mail to integrate marketing efforts and provide a consistent and highly relevant experience across channels,” he said.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Latest Podcast

More podcasts

Sign in