Salmat and Teradata partner up to Influence omni-channel marketing

New cloud-based platform aims to offer marketers the tools to manage and integrate digital and traditional activities and monitor in real-time

Campaign management company, Salmat, has partnered with Teradata Applications to deliver a new cloud-based, omni-channel marketing management platform in Australia.

The Influence platform is locally hosted and combines Salmat’s campaign management and customer service tools with Teradata’s Integrated Marketing Management (IMM) software.

According to Salmat, the solution offer a single point of view on how customers are responding to marketing activities by looking at their behaviours and actions through all manner of interactions including call centre conversations, how customer navigate through the website, and which links they click on via Facebook.

These can then be used to respond to customer actions in real-time as well as modify campaigns and messages. Teradata’s IMM platform allows integrated management of multiple channels. Influence’s features include a digital asset management library, campaign management tools, reporting on engagement scores and conversion rates, and a resource management and workflow system.

Salmat consumer marketing solutions CEO, Peter Anson, said its new platform aims to help marketers communicate consistently with consumers via both digital and traditional channels by offering an integrated solution. He also claimed the new offering was in response to the explosion in data sets and channels now being utilised by marketers.

“Influence not only monitors data from digital services, but combines it with insights from traditional mediums such as direct mail to integrate marketing efforts and provide a consistent and highly relevant experience across channels,” he said.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in