Canon appoints new GM of consumer marketing

Former MLC brand lead Vivien Lee steps into the position and will focus on driving innovation and more consumer engagement

Canon Australia has appointed Vivien Lee as its new general manager of consumer marketing with a mandate to drive innovation and consumer engagement.

Lee was previously the head of brand, digital and customer intelligence for the wealth division of NAB, owned by MLC. Her resume also includes stints as the head of marketing communications at NRMA Motoring and Services, as well as regional marketing manager for American Express International.

Lee will report to director of consumer imaging, Jason McLean, and starts this week. She replaces former general manager of marketing, Darren Ryan, who resigned in February after seven years with the company and finished up on 26 April.

“Vivien’s broad and diverse experience is just what we need at a time of continual and significant shifts in consumer behaviour and the rapid growth of global online commerce,” McLean said following the announcement of her appointment.

“We look forward to her steering the brand as a leader in marketing innovation and consumer engagement.”

News of Lee’s appointments comes just weeks after Canon launched its $13 million ‘no one sees it like you’ consumer campaign, its largest consumer marketing campaign to date. The initiative includes TV, cinema, print, online and outdoor advertising, in-store merchandising and a website hub.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Latest Podcast

More podcasts

Sign in