IBM's Watson: From game shows to game changer in the enterprise

ANZ Bank is deploying a new IBM system – Watson Engagement Advisor – that can be used to drive better interactions with customers

IBM's Watson artificial intelligence technology – perhaps most famous for its 2011 victory in US game show Jeopardy! – will be used by ANZ Bank to deliver faster financial recommendations to customers.

ANZ is one of the launch customers for Watson Engagement Advisor, a system that leverages IBM's Watson technology and can deliver an intelligent agent running on a single server that uses a combination of data about an individual client, natural language processing and a stored repository of information to offer tailored responses to customer queries.

Other customers include Celcom, IHS, Nielsen and the Royal Bank of Canada. The system can either be directly customer-facing or used to inform the client engagement of the legacy human workforce.

The new system can work across multiple channels, such as mobile devices or standard websites, and runs on a single IBM Power 750 server. This reduces the size of the hardware, IBM said, to the equivalent of a stack of four pizza boxes.

The original hardware used by Watson for Jeopardy! was a cluster of 90 Power 750 servers with 2880 processor cores and 16TB of RAM. The system used Hadoop for massively parallel processing and the GPFS for file storage.

The new Watson Engagement Advisor can be used for proactive engagement with customers, IBM said, and can also learn from past interactions.

According to IBM, the Watson system's performance has been boosted by 240 per cent and its physical requirements reduced by 75 per cent.

IBM announced in 2011 that it wanted to bring Watson to enterprises in a range of industries. Technology based on Watson has already found its way into areas such as health care.

"We envision Watson to serve as cognitive assistant, adept and quick at making sense of big data, that can empower our regional bank advisors to better serve our 2 million wealth management clients across the region," ANZ's Joyce Phillips, CEO Global Wealth and Group Managing Director, Marketing, Innovation and Digital, said in a statement.

"We are pleased to explore with IBM how Watson can enable smarter, faster financial recommendations – yielding a customer experience that is simple, personalised and steeped in data-informed insights."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in