UPDATED: Andy Lark quits as CommBank CMO

High-profile chief marketing officer resigns from his post and will be replaced in an interim capacity by chief of Bankwest retail

One of Australia’s most notable chief marketing officers, Andy Lark, has resigned from the Commonwealth Bank to pursue other interests.


Andy Lark

According to a statement from the banking group, its chief executive of Bankwest retail, Vittoria Shortt, will take the reins as interim group CMO until a replacement is found. Prior to running the Bankwest Retail team, Shortt was the executive GM of direct channels.

Lark joined CBA in July 2011 and is best known for relaunching the CommBank brand through the ‘Can’campaign, along with spearheading the group’s social, digital and mobile strategies. In its statement, CommBank thanks Lark for his contribution and highlighted the success of the ‘Can’ initiatives in terms of brand metrics, business performance and customer satisfaction.

Prior to joining the bank, Lark was vice-president of global marketing for Dell’s public and large enterprise group. He has also held a variety of roles covering marketing and online within the technology space including start-ups such as LogLogic, along with tier-one brands Sun Microsystems and Nortel Networks.

Lark’s final day has not been disclosed. In a blog post on his personal site, The Daily Lark, he confirmed his decision to depart CommBank and claimed his the near two-year stint had been an amazing journey. Lark claimed the time was right to leave because of the progess made to date and thanked his team and agency partners.

"In 2011 I joined CommBank with the specific aims of working with you to relaunch our brand, enhance our marketing effectiveness and accelerate our momentum in digital, mobile and social," he stated.

"We have made incredible progress on all fronts but more importantly have made it simpler and easier for our customers to engage and bank with us. Today they enjoy doing business with us more than any other bank. Our brand and marketing resonates more than ever. And we are engaging our customers through industry leading applications and social platforms. I am enormously proud that our work together has had such a positive impact."

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Making Korean brands sexy

If you told someone in the 1980s that South Korean brands would one day supersede many Western and Japanese competitors for innovation, brand management and profitability, they would have declared you insane. But that is exactly what has happened.

Why good leadership starts with leading yourself

Many people first taste leadership when they receive a promotion and find themselves ‘leading’ a team. Over time, the team, and the leader’s responsibility, grows. But do they become better leaders?

Anthony Howard

Executive mentor and founder, The Confidere Group

How to keep your B2B marketing job for the next 5 years

B2B marketers are in the hot seat. As the customers’ buying journey shifts online, B2B marketers must exert influence and build trust with their prospects in a new way.

If you get the customer experience wrong then you have no chance of ever making the sale

Brian Smith

Keeping the customer experience simple in the digital age

Read more

I wholeheartedly agree with the sentiments of your article. Having recently been introduced to NPS, I can see the merits of this sort of ...

Greg Tomkins

Against Net Promoter: A new way of interpreting the customer data deluge

Read more

NetSuite are build under a single customer record, so sales, accounts, support, shipping and billing all use the same information for eve...

Gaurav Srivastava

Billabong to rollout NetSuite omni-channel retail platform globally

Read more

customer experience is extremely important for e commerce company...

Bella

Keeping the customer experience simple in the digital age

Read more

Not sure the beacon technology is the best... because you need an app ! As Julie Ask form Forrester says : "Most of your customers will n...

Sarah Delevigne

ADMA Global Forum introduces beacon technology

Read more

Latest Podcast

More podcasts

Sign in