UPDATED: Andy Lark quits as CommBank CMO

High-profile chief marketing officer resigns from his post and will be replaced in an interim capacity by chief of Bankwest retail

One of Australia’s most notable chief marketing officers, Andy Lark, has resigned from the Commonwealth Bank to pursue other interests.


Andy Lark

According to a statement from the banking group, its chief executive of Bankwest retail, Vittoria Shortt, will take the reins as interim group CMO until a replacement is found. Prior to running the Bankwest Retail team, Shortt was the executive GM of direct channels.

Lark joined CBA in July 2011 and is best known for relaunching the CommBank brand through the ‘Can’campaign, along with spearheading the group’s social, digital and mobile strategies. In its statement, CommBank thanks Lark for his contribution and highlighted the success of the ‘Can’ initiatives in terms of brand metrics, business performance and customer satisfaction.

Prior to joining the bank, Lark was vice-president of global marketing for Dell’s public and large enterprise group. He has also held a variety of roles covering marketing and online within the technology space including start-ups such as LogLogic, along with tier-one brands Sun Microsystems and Nortel Networks.

Lark’s final day has not been disclosed. In a blog post on his personal site, <i>The Daily Lark</i>, he confirmed his decision to depart CommBank and claimed his the near two-year stint had been an amazing journey. Lark claimed the time was right to leave because of the progess made to date and thanked his team and agency partners.

"In 2011 I joined CommBank with the specific aims of working with you to relaunch our brand, enhance our marketing effectiveness and accelerate our momentum in digital, mobile and social," he stated.

"We have made incredible progress on all fronts but more importantly have made it simpler and easier for our customers to engage and bank with us. Today they enjoy doing business with us more than any other bank. Our brand and marketing resonates more than ever. And we are engaging our customers through industry leading applications and social platforms. I am enormously proud that our work together has had such a positive impact."

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketers are driving our innovation ecosystem

The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.

Lee Tonitto

CEO, Australian Marketing Institute

Putting experience design and strategy in the spotlight

​A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.

Tracy Brown

Experience design strategy director, DT

Making sense of artificial intelligence

When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.

Phil Whitehouse

Asia-Pacific innovation lead, DigitasLB

Martech will definitely make everything better especially when it comes to marketing and sales. Any business not comfortable with it shou...

TapAnalytics

Marketo’s CEO talks martech industry consolidation and his enterprise customer ambitions

Read more

You can also try this leads to revenue calculator tool (it's free): https://www.strategic-ic.co.uk...

Fes Askari

​The dangers of misaligning your marketing budget with business goals

Read more

“We wanted to provide was a way for a customer to have a seamless experience as they went across channels,” Marrocco added. “So if your c...

Sarah

​Telstra’s mission to match the offline experience with online customer service

Read more

You have the right to know what happened that made AI possible, after all these years.I discovered and patented statistics on unstructure...

Ilya Geller

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

I hope this trickles down to job opportunities and more analytics based careers on the government.

Ale Xandra

Australian Open details data analytics improvements driving digital fan engagement

Read more

Latest Podcast

More podcasts

Sign in