Lawmakers press Google on Glass privacy

CEO Larry Page was asked eight questions by a congressional privacy group and given until June 14 to answer

Members of a U.S. congressional group on privacy wrote Thursday to Google CEO Larry Page requesting information on how the futuristic device handles privacy issues.

The letter, signed by eight members of the Congressional Bi-partisan Privacy Caucus, poses eight questions to Page and asks for his response by June 14.

Google Glass is already in the hands of several thousand people who paid US$1,500 and applied to be among the first to test the head-mounted display. A small, plastic block in front of the user's right eye displays information being fed from the Internet, but most of the controversy is around the ability of a user to take photos and video using a camera mounted in the frame of the glasses.

"We are curious whether this new technology could infringe on the privacy of the average American," the letter says. "Because Google Glass has not yet been released and we are uncertain of Google's plans to incorporate privacy protections into the device, there are still a number of unanswered questions that we share."

The questions mirror those being asked by others in the technology, retail and legal professions, by the media and by some members of the general public.

"When using Google Glass, is it true that this product would be able to use facial recognition technology to unveil personal information about whomever and even some inanimate objects that the user is viewing? Would a user be able to request such information? Can a non-user or human subject opt out of this collection of personal data? If so, how? If not, why not?" the letter asked.

Among other questions, the lawmakers ask what steps Google is taking to protect the privacy of non-users when a Glass wearer is nearby and whether the company is considering revising its privacy policy to recognise the sensory functions present in Glass.

And, touching upon several instances in the past where Google has confessed to collecting data without the permission of users, the letter also asks how Google plans to prevent such unintentional collection of data without consent.

The letter comes a day after Page told an audience in San Francisco that today's laws and regulations are slowing down what's possible with technology.

"There are many things, exciting things that you could do that you just can't do because they are illegal or they are not allowed by regulation," Page told the Google I/O conference. He accepted the slow pace of legal change was a good thing for society, because "we don't want our world to change too fast," but wanted more room for experimentation.

"I think as technologists, we should have places where we can try out new things and figure out what is the effect on society, what is the effect on people, without having to deploy it into the real world," he said.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

If creative, media and technology were bedfellows

It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.

Jason Dooris

CEO and founder, Atomic 212

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

loved the Qantas airline and hyundai one

Furqan Bin Rizwan

10 examples of virtual reality marketing in action

Read more

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

Latest Podcast

More podcasts

Sign in