We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.
Google Australia and New Zealand has appointed Procter & Gamble (P&G) boss Maile Carnegie as its new managing director.
Carnegie joined P&G straight from university and has spent more than 20 years in P&G roles in Australia, Singapore and the United States, Mumbrella reported on Thursday.
Carnegie replaces Nick Leeder, who quit the post in March to take up the role of country director for Google France.
In a BRW profile in March, Carnegie said P&G promotes from within the company, which meant she was “given the opportunities, training and tools to achieve my career goals from a very early stage in my career.”
She will start at Google on July15.