Tablets driving more mobile sales

New eMarketer report estimates online retail sales on mobile devices will hit US$39bn this year and will represent a quarter of all online sales by 2017

In a sign of the powerful impact mobile is having on ecommerce, a new US report claims 15 per cent of online retail sales will take place via mobile devices this year.

The latest report from market research group, eMarketer, estimates US retail mcommerce sales will reach nearly US$39bn in 2013, up 56.5 per cent year-on-year and almost triple the amount spent in 2011.

It reported 79.4 million US consumers, or 51 per cent of digital buyers, will purchase online using a mobile device this year, leaping to 77.1 per cent by 2017.

The organisation also claims the percentage of sales made by mobile devices will represent one quarter of all ecommerce sales in the US by 2017, or $108.56bn.

Tablets are driving a significant proportion of the growth, eMarketer claimed, and will account for the majority of mcommerce sales this year, followed by smartphone devices (35 per cent). By 2017, this split is expected to reach 71.5 per cent tablet against 27 per cent smartphones.

“Undoubtedly, some mcommerce sales merely replaced purchases that would have otherwise occurred online via PC or laptop. But mobile is an ecommerce sales driver in two ways: It gives consumers reasons to shift spending from stores to the Internet, and it stimulates incremental purchases that stem from impulse buying,”eMarketer said in its report.

The estimates are based on analysis from other research firms, estimated mobile sales data from lead retailers and weighing overall consumer shopping trends. They include products and services ordered online from any mobile device.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in