Tablets driving more mobile sales

New eMarketer report estimates online retail sales on mobile devices will hit US$39bn this year and will represent a quarter of all online sales by 2017

In a sign of the powerful impact mobile is having on ecommerce, a new US report claims 15 per cent of online retail sales will take place via mobile devices this year.

The latest report from market research group, eMarketer, estimates US retail mcommerce sales will reach nearly US$39bn in 2013, up 56.5 per cent year-on-year and almost triple the amount spent in 2011.

It reported 79.4 million US consumers, or 51 per cent of digital buyers, will purchase online using a mobile device this year, leaping to 77.1 per cent by 2017.

The organisation also claims the percentage of sales made by mobile devices will represent one quarter of all ecommerce sales in the US by 2017, or $108.56bn.

Tablets are driving a significant proportion of the growth, eMarketer claimed, and will account for the majority of mcommerce sales this year, followed by smartphone devices (35 per cent). By 2017, this split is expected to reach 71.5 per cent tablet against 27 per cent smartphones.

“Undoubtedly, some mcommerce sales merely replaced purchases that would have otherwise occurred online via PC or laptop. But mobile is an ecommerce sales driver in two ways: It gives consumers reasons to shift spending from stores to the Internet, and it stimulates incremental purchases that stem from impulse buying,”eMarketer said in its report.

The estimates are based on analysis from other research firms, estimated mobile sales data from lead retailers and weighing overall consumer shopping trends. They include products and services ordered online from any mobile device.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in