5 quick steps for using LinkedIn for recruitment

Don't miss these tools for mining new hires on LinkedIn.

If you're only using LinkedIn as a glorified business-card collector, an email replacement or some kind of Facebook counterpart for business contacts, you're missing out on its recruitment potential.

With 200 million users, LinkedIn has been making great strides lately to offer better tools for searching and posting jobs. With that in mind, here are five ways your small business can use LinkedIn to catch the next great candidate.

1. Approach anyone via Talent Finder

The free version of LinkedIn may not cut it for finding suitable employees, but that's not the case for the premium LinkedIn Talent Finder.

Businesses can use Talent Finder to contact all LinkedIn members with the InMail feature, see expanded profiles, get more search filters and results, and even discover great candidates who aren't actively seeking a job.

LinkedIn Talent Finder costs US$74.95 a month, which is good value considering most businesses spend around $3,000 per hire.

2. Get a professional look with company and career pages

If you haven't done so already, one of your first tasks as a LinkedIn power user should be setting up a free company page.

Doing so is simple. Just click Companies at the top of the home page, and choose Add a Company. You'll then be prompted for your firm's name, email address and other corporate information.

Having a company page enables businesses to provide details on your company and products, and to list jobs with an add-on Careers Page.

You will have to pay to set this up, but upon doing so you'll be able to provide insights about what it is like to work at the company, as well as post videos, presentations, blogs and even testimonials from current employees (make sure they link their LinkedIn accounts to the company page). Plus, any posted jobs will automatically link to your company page.

Tip: Want to make your company page stand out from the crowd? Upload a 646-by-220 pixel banner image and couple it with a memorable tagline.

3. Measure the effectiveness of your recruiting

Of course, you'll want to measure how effective your LinkedIn recruitment really is, and that's where the new Talent Brand Index comes into play.

The Talent Brand Index measures the reach of your brand and the number of people actively engaging with it (such as the LinkedIn members viewing your jobs or profile pages). It also gives you a Tablet Brand Index score.

You can drill down into how effective you are when judged by geography or against your peers, or even over a period of time. LinkedIn recently compiled a list of the 20 top employers in this regard (with Apple, Google and Microsoft heading it up).

4. Jump ahead with Sponsored Jobs

Perhaps the most obvious way of attracting prospective employees is by using Sponsored Jobs. LinkedIn says members are three times more likely to apply for a Sponsored Job than to find a job any other way.

How does Sponsored Jobs work? It's pretty easy. You bid for the top placement in the "Jobs You May Be Interested In" space. It's then left to LinkedIn to make sure your job catches the attention of the best candidates. It does this in two ways, first by giving your ad top billing on the LinkedIn home page, and then by showing the ad in the potential candidate's email inbox.

Employers can set how often ads appear in the top placement, and even confirm a cost-per click (as low as one dollar), and limit how much they want to spend. The good news is that advertisers only get charged when a relevant candidate clicks to view a job.

5. Mingle with LinkedIn Groups

The simplest way of building interest in your company and your current vacancies is by joining relevant LinkedIn groups.

By interacting with like-minded folks in group discussions and Q&As on a regular basis, you can establish a LinkedIn presence for yourself and your company. That may be enough for inquisitive recruits to check out your company page.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Should your disclaimer become your headline?

To avoid misleading customers, or simply through fear of legal backlash, advertising has evolved to hide the potential shortcomings of an offer in its disclaimer.

Sam Tatam

Head of behavioural science, OgilvyChange Australia

The evolving role of the CMO

They say that “change is the only constant”. It’s fair to say that in the 20 years I’ve been in marketing positions, the role of the CMO has changed completely.

Tim Tez

Chief product and marketing officer, MetLife

Transform your marketing analytics to outperform your competition

As digital and offline brand experiences diversify, more customer data is becoming available to marketers. At the same time, the number of tools available to analyse this data is increasing rapidly. Leading marketers are taking advantages of these shifts and transforming their marketing analytics practices to outperform their competitors.

Working with Kim was an absolute career highlight for me. She is creative, strategic, innovative and a forward thinker. She is a true l...

Anonymous

Helloworld scraps CMO role

Read more

It's the biggest disappointment for me because i mostly use whatsapp and separate it from my facebook account. I use high level encryptio...

amiron carro

Facebook will use Whatsapp users' personal data to target ads

Read more

I have consistently the worst customer experiences from AUSPOST. I regularly send packages and letters via registered post service, and t...

Winnifred Antoinette Mok

Aus Post's customer chief: CX is about convenience, control and choice

Read more

Such a great new you've shared with us I really agree with the records you shared as this is true that this report may able to quantify t...

Lucy Eva

Report: Mobile app time dominates Australian smartphone usage

Read more

It is heartening to see that the South Pole Group use a Balanced Scorecard to monitor progress. In such a complex area where communicatio...

Clive Keyte

How South Pole Group is tapping media intelligence for customer conversion

Read more

Latest Podcast

More podcasts

Sign in