easyJet trials mobile boarding passes, excludes Windows and BlackBerry

Once boarding passes have been downloaded they are stored offline

UK-based airline group, easyJet, is trialling mobile boarding passes for passengers but they have to first use an easyJet app to do it, which doesn't run on Windows or BlackBerry phones.

The easyJet app only currently runs on iPhone and Android devices. The airline is now trialling mobile boarding passes for flights departing from London Stansted, London Southend, Manchester, Edinburgh, Amsterdam and Nice - just six of the 130 airports easyJet flies from.

Passengers travelling from the airports included in the trial can now "check-in in less than 10 seconds", says easyJet, and download and store their boarding passes on iPhone and Android phones.

Peter Duffy, marketing director for easyJet, said: "Mobile boarding passes are the next important step in our aim to make travel easy and affordable. Following a successful trial, we will be working with each of the airports in order to rollout the function across the network."

Duffy said the trial will also be extended to include multiple boarding passes on the same device so that families can all check-in using one or a number of mobiles, depending on their preference.

Facebook Home goes after mobile market

Once boarding passes have been downloaded they are stored offline so no network coverage or WiFi is required and no roaming charges will be incurred.

Boarding passes can be downloaded from between 30 days and two hours before the flight departs. The easyJet app can also recognise if a passenger has checked-in on a computer through easyJet.com, and allows them to download the boarding pass without needing to check-in again.

The app also has Apple's Passbook functionality so that customers can easily store boarding passes for upcoming trips in one convenient place.

Since its launch in late 2011, easyJet claims more than 4.5 million people have downloaded the easyJet app. The app supports seven languages across Europe, including English, French, German, Spanish, Italian, Dutch and Portuguese.

EasyJet said the initial trial will be extended to include standard mobile web networking to cater for Windows Phone 7/8 and Blackberry devices "later this year".

Most major airlines already offer mobile boarding passes on the majority of their routes, and passengers don't need to run an app on their phone to get their boarding passes, which can be sent as an SMS text message or as an email.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

What happens when the 'market' becomes a 'customer'?

One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

3 Metrics to measure B2B content marketing ROI

Content marketing has become a key pillar for marketing departments of all sizes across the world. But how do you measure – and ultimately prove – the effectiveness of the time, money and energy spent on content marketing?

How global brands can connect on a local level

The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.

Dan Ratner

managing director, Uberbrand

Informative comments , I loved the info , Does anyone know if my assistant could get ahold of a blank 2011 IRS 8804 - Schedule A document...


Telstra unveils fresh digital content media services

Read more

So, the one thing I would say is .. the customer already has a voice, whether you wanted them to have one or not .. and they have a platf...

Paul Gilbert

Why digital strategy equals customer experience

Read more

Appliances online are doing a good job online, but they're still not giving customers a truly powerful online experience in my view. Wher...

Graham Howlett

Navigating the future of omni-channel retailing

Read more

For both businesses and marketers alike who want a digital marketing platform that supports data visualization, integrated analytics and ...


Adobe to bolster analytics capabilities of Marketing Cloud with Digital Analytix acquisition

Read more

Good Content is a crucial part in Marketing ROI. No doubt metrics like sharing & engagement, consumption, & lead generation &...


3 Metrics to measure B2B content marketing ROI - B2B marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in