easyJet trials mobile boarding passes, excludes Windows and BlackBerry

Once boarding passes have been downloaded they are stored offline

UK-based airline group, easyJet, is trialling mobile boarding passes for passengers but they have to first use an easyJet app to do it, which doesn't run on Windows or BlackBerry phones.

The easyJet app only currently runs on iPhone and Android devices. The airline is now trialling mobile boarding passes for flights departing from London Stansted, London Southend, Manchester, Edinburgh, Amsterdam and Nice - just six of the 130 airports easyJet flies from.

Passengers travelling from the airports included in the trial can now "check-in in less than 10 seconds", says easyJet, and download and store their boarding passes on iPhone and Android phones.

Peter Duffy, marketing director for easyJet, said: "Mobile boarding passes are the next important step in our aim to make travel easy and affordable. Following a successful trial, we will be working with each of the airports in order to rollout the function across the network."

Duffy said the trial will also be extended to include multiple boarding passes on the same device so that families can all check-in using one or a number of mobiles, depending on their preference.

Facebook Home goes after mobile market

Once boarding passes have been downloaded they are stored offline so no network coverage or WiFi is required and no roaming charges will be incurred.

Boarding passes can be downloaded from between 30 days and two hours before the flight departs. The easyJet app can also recognise if a passenger has checked-in on a computer through easyJet.com, and allows them to download the boarding pass without needing to check-in again.

The app also has Apple's Passbook functionality so that customers can easily store boarding passes for upcoming trips in one convenient place.

Since its launch in late 2011, easyJet claims more than 4.5 million people have downloaded the easyJet app. The app supports seven languages across Europe, including English, French, German, Spanish, Italian, Dutch and Portuguese.

EasyJet said the initial trial will be extended to include standard mobile web networking to cater for Windows Phone 7/8 and Blackberry devices "later this year".

Most major airlines already offer mobile boarding passes on the majority of their routes, and passengers don't need to run an app on their phone to get their boarding passes, which can be sent as an SMS text message or as an email.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why there’s more to content marketing ROI than just numbers

Most brands are producing more content than ever before. Even those still operating predominantly in campaign mode are finding social media demands an always-on content pipeline.

Jacki James

strategic planner, Zuni

Six lessons from Mobilegeddon

Google’s Mobilegeddon is the lesson many big companies and their marketers are learning the hard way.

Rob Marston

Managing director, Zeus Unwired

Against Net Promoter: A new way of interpreting the customer data deluge

One thing that frustrates marketers is the sloppy use of digital research.

Jason Juma-Ross

lead partner, PwC Digital Intelligence

The next Advertising medium is Augmented Reality, Just when individuals thought promotions couldn't get any more interactive and close to...

Siddhu

The old billboard gets the flick as digital OOH advertising takes over

Read more

Augmented Reality is the most immersive and interactive medium at today and that works for all kinds of real world requirements. It allow...

Siddhu

Sunny Queen launches egg-citing augmented reality collectible cards

Read more

It's really helpful that you were able to share this kind of information in order for some people to know on what is this kind of word re...

best essay sites

It's time for CMOs to embrace ‘agile’ as a noun - Technology chief - CMO Australia

Read more

You nailed it Mark, not nice, not popular but true.

CruiseFactoryData

CMO Council: Marketers lack right customer metrics for digital transformation

Read more

An insightful post and I wholeheartedly agree that without clearly defined business goals any content strategy will be ineffective. The d...

Alastair Kane

Why there’s more to content marketing ROI than just numbers

Read more

Sign in