easyJet trials mobile boarding passes, excludes Windows and BlackBerry

Once boarding passes have been downloaded they are stored offline

UK-based airline group, easyJet, is trialling mobile boarding passes for passengers but they have to first use an easyJet app to do it, which doesn't run on Windows or BlackBerry phones.

The easyJet app only currently runs on iPhone and Android devices. The airline is now trialling mobile boarding passes for flights departing from London Stansted, London Southend, Manchester, Edinburgh, Amsterdam and Nice - just six of the 130 airports easyJet flies from.

Passengers travelling from the airports included in the trial can now "check-in in less than 10 seconds", says easyJet, and download and store their boarding passes on iPhone and Android phones.

Peter Duffy, marketing director for easyJet, said: "Mobile boarding passes are the next important step in our aim to make travel easy and affordable. Following a successful trial, we will be working with each of the airports in order to rollout the function across the network."

Duffy said the trial will also be extended to include multiple boarding passes on the same device so that families can all check-in using one or a number of mobiles, depending on their preference.

Facebook Home goes after mobile market

Once boarding passes have been downloaded they are stored offline so no network coverage or WiFi is required and no roaming charges will be incurred.

Boarding passes can be downloaded from between 30 days and two hours before the flight departs. The easyJet app can also recognise if a passenger has checked-in on a computer through easyJet.com, and allows them to download the boarding pass without needing to check-in again.

The app also has Apple's Passbook functionality so that customers can easily store boarding passes for upcoming trips in one convenient place.

Since its launch in late 2011, easyJet claims more than 4.5 million people have downloaded the easyJet app. The app supports seven languages across Europe, including English, French, German, Spanish, Italian, Dutch and Portuguese.

EasyJet said the initial trial will be extended to include standard mobile web networking to cater for Windows Phone 7/8 and Blackberry devices "later this year".

Most major airlines already offer mobile boarding passes on the majority of their routes, and passengers don't need to run an app on their phone to get their boarding passes, which can be sent as an SMS text message or as an email.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Three killer strategies for data-driven audience targeting

Audience targeting is becoming an increasingly sophisticated art through data. Here, we look at three ways you can drive better engagement through different types of data assets and sources.

Michael Bird

CEO, Social Garden

Artificial intelligence, machine learning and the science of customer engagement

There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and data analyst.

Yes. But on this issue there seems to be concensus between the fringe and the majority. Here is the industry peak body singing from the...

Paul Smith

CMO interview: Marketing the wool off a sheep’s back

Read more

Social media has become common ground where brands and customers meet and greet and due to its increasing popularity users becomes demand...

Alex Martin

Marketers struggle to provide an enriching and engaging experience

Read more

is this a joke?

andre veerhuis

Ticketek: Modern marketing strategy is about treating people as people

Read more

can you provide Top 10 public relations agencies in Australia

Ethan437

6 ways marketers are using technology in content marketing

Read more

Very true about start-ups changing the mentality of marketing. Ultimately, being quick, and adaptive is a great way to get ahead.

Estia

Are startups disrupting the traditional business model?

Read more

Latest Podcast

More podcasts

Sign in