Facebook fights user fatigue, while Twitter is fastest growing: report

Facebook grew its active user base by 35 per cent, but user fatigue still looms

Facebook has seen some growth in its active users, but Twitter has become the fastest growing social platform in the world, according to Global Web Index.

The research firm’s Stream Social Q1 2013 report found Facebook experienced a 35 per cent increase in total active users between Q2 2012 and Q1 2013, while Twitter experienced a 40 per cent increase over the same period. Twitter’s growth in active users also surpassed Google Plus' 33 per cent.

“Twitter… is currently the fastest-growing social platform in the world by active users,” Brett Petersen, director of strategy consulting at Global Web Index, wrote in a blog post.

“Mobile is by far the main factor, and since Q1 2011, the number of people access the Internet via a mobile phone has increased by 60.3 per cent to 818.4 million across the 31 GWI markets.”

However, Facebook fatigue continues to loom in Australia and over the world, despite the reported growth in active users. According to figures from Social Bakers, 33 per cent of countries on Facebook saw a decline in monthly active users over the last six months, compared to about 11 per cent over the last year.

Australia experienced a decline of 202,880 active users over the last six months, compared to no decline over the last year. The United States saw the largest decline in active users, down by more than 8 million in the last six months.

More news on Facebook:

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Latest Podcast

More podcasts

Sign in