Facebook fights user fatigue, while Twitter is fastest growing: report

Facebook grew its active user base by 35 per cent, but user fatigue still looms

Facebook has seen some growth in its active users, but Twitter has become the fastest growing social platform in the world, according to Global Web Index.

The research firm’s Stream Social Q1 2013 report found Facebook experienced a 35 per cent increase in total active users between Q2 2012 and Q1 2013, while Twitter experienced a 40 per cent increase over the same period. Twitter’s growth in active users also surpassed Google Plus' 33 per cent.

“Twitter… is currently the fastest-growing social platform in the world by active users,” Brett Petersen, director of strategy consulting at Global Web Index, wrote in a blog post.

“Mobile is by far the main factor, and since Q1 2011, the number of people access the Internet via a mobile phone has increased by 60.3 per cent to 818.4 million across the 31 GWI markets.”

However, Facebook fatigue continues to loom in Australia and over the world, despite the reported growth in active users. According to figures from Social Bakers, 33 per cent of countries on Facebook saw a decline in monthly active users over the last six months, compared to about 11 per cent over the last year.

Australia experienced a decline of 202,880 active users over the last six months, compared to no decline over the last year. The United States saw the largest decline in active users, down by more than 8 million in the last six months.

More news on Facebook:

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Latest Podcast

More podcasts

Sign in