Facebook fights user fatigue, while Twitter is fastest growing: report

Facebook grew its active user base by 35 per cent, but user fatigue still looms

Facebook has seen some growth in its active users, but Twitter has become the fastest growing social platform in the world, according to Global Web Index.

The research firm’s Stream Social Q1 2013 report found Facebook experienced a 35 per cent increase in total active users between Q2 2012 and Q1 2013, while Twitter experienced a 40 per cent increase over the same period. Twitter’s growth in active users also surpassed Google Plus' 33 per cent.

“Twitter… is currently the fastest-growing social platform in the world by active users,” Brett Petersen, director of strategy consulting at Global Web Index, wrote in a blog post.

“Mobile is by far the main factor, and since Q1 2011, the number of people access the Internet via a mobile phone has increased by 60.3 per cent to 818.4 million across the 31 GWI markets.”

However, Facebook fatigue continues to loom in Australia and over the world, despite the reported growth in active users. According to figures from Social Bakers, 33 per cent of countries on Facebook saw a decline in monthly active users over the last six months, compared to about 11 per cent over the last year.

Australia experienced a decline of 202,880 active users over the last six months, compared to no decline over the last year. The United States saw the largest decline in active users, down by more than 8 million in the last six months.

More news on Facebook:

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in