Mobile app reads brainwaves to manage calls

This app is among increasing list of technology innovation that rely on brainwaves for navigation

A mobile app under development can filter phone calls and reroute them directly to voicemail by reading brain waves, cutting the need for users to press buttons on the smartphone screen.

The app, called Good Times, is the brainchild of Ruggero Scorcioni, CEO and founder of Brainyno, who presented the technology at the AT&T Innovation Showcase in New York, where some of the company's top research projects were highlighted.

The app analyses brainwaves as a phone call comes in, and depending on a person's mental state, reroutes a call. Information about brain waves is collected by a headset and sent to the smartphone via a Bluetooth connection, after which the app uses algorithms to analyse the status of a brain.

For example, a call could be rerouted if a person is deep in meditation or just very busy and does not want to be distracted, said Scorcioni, who was wearing a headset from Neurosky to demonstrate the technology. There are other headsets from companies like Emotiv that can also capture brainwaves.

But not everyone is going to wear a headset, and Scorcioni hopes that wearable technology products like Google Glasses will be able to record and send brainwaves to smartphones. Other challenges exist too, such as correctly reading the brainwaves to determine mental states, but Scorcioni said the technology will get better over time.

Good Times was introduced after Scorcioni won an AT&T mobile application hackathon contest in January at the International CES show in Las Vegas. Future developments include the addition of advanced algorithms to decipher more mental states, and the ability for a mobile device to play music depending on a person's mood.

Scorcioni could not say when the technology would reach users. But there are opportunities for the technology to be used in places like call centres, where employees already wear headsets, and incoming calls could be redirected to agents in relaxed mental states.

Good Times was just one of many applications at ATT's showcase, highlighting research related to mobile device usages. Another project, the StorEBook Reader, uses AT&T's Text-to-Speech technology for a tablet or smartphone to automatically read children's books in multiple tones and voices, while technology also was displayed that uses voice recognition to unlock smartphones and log into email accounts.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in